Deara Website and Waitlist Privacy Notice

1. Who we are and what this Notice covers

This Website and Waitlist Privacy Notice explains how Deara Labs LLC collects and uses personal information through the Deara marketing website at deara.app, including any waitlist, product-update signup, contact form, and related website communications (together, the "Website").

Deara is operated by Deara Labs LLC, a limited liability company organized under the laws of Florida, United States ("Deara," "we," "us").

This Notice does not apply to personal information processed through the Deara iOS application, including Memories, Archive content, child profiles, voice recordings, transcripts, photos, videos, Future Deliveries, or other in-app content. Those practices are described in the Deara Privacy Policy at deara.app/privacy.

2. Information we collect

Information you provide

We may collect:

• your email address when you join a waitlist, request product or launch updates, or subscribe to communications;
• the date and time of your signup and the signup source;
• your name, email address, message, and any information or attachments you choose to provide when you contact us;
• your communication preferences and unsubscribe status.

Please do not submit private Archive content, sensitive personal information, or information about a child through a general Website form unless we specifically request it for an identified purpose.

Information collected automatically

When you use the Website, we and the service providers supporting it may automatically receive limited technical information, such as:

• IP address;
• browser and device type;
• operating system;
• language and time-zone settings;
• pages viewed and actions taken;
• referring and exit pages;
• visit dates and timestamps;
• website, security, error, and performance logs;
• cookie or similar technology identifiers, where used.

An IP address may provide a general indication of the region from which the Website is accessed. The Website does not request access to your device's precise location.

Email activity

When we send an email, our email service provider may process technical information about the delivery of and engagement with our messages.

3. How we use information

We use Website information to:

• operate, maintain, secure, and troubleshoot the Website;
• manage the waitlist and record signup preferences;
• send launch, product, feature, plan, or company updates that you requested or that we are otherwise permitted to send;
• respond to inquiries and provide support;
• prevent fraud, misuse, duplicate submissions, and unauthorized activity;
• understand Website performance and improve navigation, content, and user experience;
• maintain consent, unsubscribe, security, and compliance records;
• comply with applicable law and protect or exercise our legal rights.

We do not use information submitted through the Website to access or alter private content stored in a Deara Archive.

We do not currently sell personal information or share it for cross-context behavioral advertising. If our practices change, we will update this Notice and provide any notice, choice, or opt-out mechanism required by applicable law before the change applies.

Nothing in this Notice states that the Website or the Deara service will always be free of advertising, sponsorships, promotions, or other commercial content.

4. Cookies and similar technologies

The Website may use cookies and similar technologies for functionality, security, fraud prevention, preference management, and performance.

Technologies that are strictly necessary to operate or secure the Website may be used without consent where permitted by law.

If Deara enables non-essential analytics, advertising, or similar technologies, we will provide any notice, choice, or consent mechanism required by applicable law before activating those technologies.

You can manage cookies through your browser settings and, where available, through the Website's cookie controls. Blocking necessary technologies may affect how the Website functions.

5. Waitlist and email communications

If you join the waitlist or request product updates, we may use your email address to:

• confirm your signup;
• provide launch or availability information;
• send Deara product, feature, plan, or company updates;
• communicate about material changes affecting the signup or requested service.

Marketing emails include a method to unsubscribe. You may also contact privacy@deara.app to change your communication preferences.

After you unsubscribe, we may retain a limited suppression record containing your email address and unsubscribe status where reasonably necessary to ensure that your preference continues to be honored. Unsubscribing from marketing messages does not prevent us from sending non-marketing messages where they are necessary to respond to you, administer a request you made, or comply with law.

6. Legal bases for processing

Where the laws of the EEA, United Kingdom, Switzerland, or another jurisdiction requiring a legal basis apply, we rely on one or more of the following:

• Consent: for waitlist or optional marketing communications and, where required, non-essential cookies or analytics;
• Steps taken at your request: when you contact us or request information before using the Deara service;
• Legitimate interests: to operate, secure, troubleshoot, and improve the Website, respond to inquiries, prevent misuse, and maintain appropriate business records, provided those interests are not overridden by your rights;
• Legal obligations: where processing is necessary to comply with applicable law, regulatory requirements, or valid legal process.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

7. How we share information

Service providers

Companies that provide services on our behalf, such as:

• website hosting and infrastructure;
• database and form processing;
• email delivery and waitlist management;
• analytics and performance monitoring;
• security, fraud prevention, and technical support.

These providers may process information only for the services they provide to Deara and subject to applicable contractual and data-protection requirements.

Legal and safety reasons

We may disclose information where required by applicable law, legal process, or governmental request, or where reasonably necessary to protect the rights, safety, security, or property of Deara, our users, or others.

Business transactions

Information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, insolvency, or similar corporate transaction, subject to applicable legal requirements.

At your direction

We may share information when you request or authorize us to do so.

8. Retention

We retain Website information only for as long as reasonably necessary for the purposes described in this Notice.

In general:

• waitlist and product-update information is retained while the waitlist or requested communication program remains active, unless you unsubscribe or request deletion;
• unsubscribe and suppression records may be retained for as long as reasonably necessary to honor your preference and demonstrate compliance;
• contact and support communications are generally retained for 24 months after resolution, and longer where a dispute, security need, or legal requirement applies;
• technical, analytics, performance, and security records are retained according to the configured retention periods of the relevant systems and for no longer than reasonably necessary for their stated purposes;
• information may be retained longer where required by law, valid legal process, an active dispute, fraud prevention, security needs, or a legal hold.

We may retain aggregated or de-identified information that no longer identifies you.

9. Your rights and choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

• request access to personal information we hold about you;
• request correction or deletion;
• receive a portable copy of certain information;
• object to or request restriction of certain processing;
• withdraw consent;
• opt out of certain sales, sharing, targeted advertising, or profiling where applicable;
• appeal certain decisions regarding a privacy request;
• lodge a complaint with an applicable data-protection authority.

Deara does not currently sell personal information or share it for cross-context behavioral advertising. Where applicable law grants an opt-out right, Deara will provide the methods required by that law and will honor recognized opt-out preference signals, such as Global Privacy Control, where required.

To submit a request, contact privacy@deara.app. We may take reasonable steps to verify your identity and authority before completing a request. We will respond within the period required by applicable law and will not discriminate against you for exercising an applicable privacy right.

10. International processing

Deara Labs LLC is based in the United States. Website information may be processed in the United States and in other countries where our service providers operate.

Where required by applicable law, Deara uses legally recognized safeguards for international transfers. The applicable safeguards depend on the destination, service provider, and relevant legal requirements.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect Website information.

No website, transmission method, storage system, or security measure is completely secure. We therefore cannot guarantee absolute security.

You are responsible for using reasonable care when deciding what information to submit through the Website.

12. Children

The Website is intended for adults. You must be at least 18 years old to join a Deara waitlist or submit information through the Website.

We do not knowingly collect personal information directly from children through the Website. If we learn that a child submitted personal information through the Website, we may delete it or take other action as required or permitted by law.

A parent or guardian may contact privacy@deara.app regarding information submitted by a child.

13. Third-party links

The Website may contain links to third-party websites, platforms, social-media services, or app stores that Deara does not control.

This Notice does not govern how those third parties collect or use information. Their practices are governed by their own notices and terms.

14. Changes to this Notice

We may update this Notice from time to time.

If we make a material change, we will provide notice appropriate to the significance of the change and as required by applicable law. The effective date at the top shows when the current version took effect.

15. Contact

Deara Labs LLC

777 Brickell Avenue, Suite 500, No. 94591

Miami, Florida 33131

United States

privacy@deara.app

Subprocessors

We use a small number of trusted service providers to host and operate the website. You can see the current list on our Subprocessors page.

Deara app privacy

For the Deara iOS application privacy practices, see the Deara Privacy Policy.